DURACELL

In a bid to strengthen ties between Duracell and Disney globally, a brand activation activity was carried out at the Disney In Concert Frozen shows in Madrid and Barcelona, where children took part by singing the hit songs from Frozento charge up a giant, 6m-high battery, which was the energy source for the show.


Client: 
DURACELL
Product: 
BATTERIES
Location: 
Madrid / Barcelona
Date: 
November 11 and 13, 2016