ACTIVIA

Promotional road show all over Spain. Participants in Activia’s competition “Activa Tu Nevera” (activate your refrigerator) registered on the Activia website to have the chance to win one of 50 prizes of €1,000 or the top prize of €50,000.

A team of reporters traveled up and down the country to hand the prizes over to the winners.


Client: 
DANONE
Product: 
ACTIVIA
Location: 
Barcelona
Date: 
October 2015